FeedDemon and NetNewsWire add Google Reader syncing, and (yuck) ads, discontinue NewsGator syncing
Posted in My Big, Black Cock. on July 31st, 2009 by Scott CrawfordGot an email yesterday from NewsGator, pointing out their new versions of NetNewsWire and FeedDemon, which syncs to Google Reader, and mentioning that they’re discontinuing non-enterprise syncing to NewsGator for both. That part was no big deal, as I only used NewsGator as an “in case of emergency, break glass” solution, and I’m always glad to see software I enjoy using partnered up with our new robot overlords.
However, upon installing the new beta version of NetNewsWire as per the transition instructions, I got a nasty surprise. The bottom left corner of the app is now used for banner ads. What a bummer. I don’t know how much money they’re getting paid for leasing out that corner to whichever ad network is using it (I know, but I’m not giving them any press), but it can’t be worth making their software less valuable to their hardcore users when other, ad-free solutions exist and will improve rapidly if people want to switch. So, with that, I dropped an email to Greg Reinacker, the CTO and founder of NewsGator, and if you use either FeedDemon or NetNewsWire, I encourage you to do so as well. My letter’s copied below, and I’ll keep you all posted on his reply if he doesn’t decide to post a comment here.
“Greg,
Having gotten your company’s email yesterday, I set up the new NNW
this morning. Google Reader Syncing: thumbs way up (no knock on
Newsgator at all, but it was one more site to login to, and I don’t
mind my robot overlords so much; I mostly use online RSS reading as an
emergency backup, as I’m never as happy with its interface as I am an
offline, inbox-based solution, but if I have to use it, I prefer going
with Google). Cycling ads in the bottom left corner: thumbs WAY down.
If you could, please tell me why your company decided to do this. Not
being in the business, I’m not sure if there are actually costs
involved in essentially giving Google a HUGE database of information
to parse by sending your syncing customers to them that you need to
offset (if so, you’ve been had; that should be a pure data-for-disk
space and bandwidth barter transaction, if logic enters into the
equation) or if you just decided “Hey, revenue stream!”, but either
way, I think that, even with them not being super-intrusive, the bad
press you guys will get from this (I’m sure Lifehacker commenters, if
not the editors themselves, will have a field day, for one) may end up
outweighing the benefits of a few extra simoleons as it’s going to set
productivity nerds’ (in other words, your core customers’) teeth on
edge. You could make the argument that Google has ads all over the
place, and that a number of feeds use them inline nowadays, but
they’re usually text ads rather than last century’s JPEGs, so they’re
not as much of a visual distraction. That is not an invitation to fill
up the remainder of the subscription sidebar with AdSense, by the way.
I’m just pointing out the difference.
I came to NNW after getting frustrated by Vienna’s shortcomings, and
I’ve really enjoyed using your product, but I may revisit Vienna and
check out some other newsreaders after seeing that box in the corner
used as it was today. Please reconsider your new policy, or at the
very least, explain why it’s necessary, rather than just something
that Accounting came up with for a hoot.
Concerned,
Scott Crawford”
Like I said, we’ll see what we hear, if anything, but any time a company takes a step backward and makes their product less useful in the interest of short-term profit, it kinda blows. For those of you who think I’m a whiny freeloader for complaining about ads, keep three things in mind: first, the databases of information generated by an RSS syncing program are huge, and extremely financially valuable to those (and Google qualifies) who know how to use them, and anyone who can’t monetize such an exchange of information in 2009 isn’t doing something right; second, with any program that helps people sort up-to-the-minute information like an RSS reader, a Twitter desktop client, etc., that program’s job is to let people focus on the information, not distract from it. If you lose sight of that, there’s an army of brilliant coders out there who will remind you of it post-haste and produce a less obtrusive, free version of the software you’re marketing; and finally, as I mentioned above, the amount of bad press generated by switching your software from freeware to nagware is never worth the money you make from paid, ad-free versions or from selling the ads. If there’s someone out there in the software industry who can prove to me that the money far, far outweighs the ill will you generate among users, let them speak now or forever hold their pisser, so to speak.





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